The biggest markets are the ones everyone ignores. Underserved doesn't mean unprofitable. It means untapped.
I build companies that serve millions who've been priced out, locked out, or simply overlooked. Spanish-speaking drivers who can't get insurance. Pet owners paying $200 for a five-minute vet visit. The infrastructure exists to serve the top 20%. I'm building it for everyone else.
This isn't charity. It's recognizing that billions of dollars flow through markets incumbents won't touch because the unit economics looked hard. Hard just means no one's solved it yet.
Who is Ivan Arámbula?
Ivan Arámbula is a technical founder and software engineer based in New York. He builds companies that expand economic access for underserved communities, including Spanish-speaking drivers, pet owners seeking affordable veterinary care, and behavioral health providers. Ivan has co-founded multiple venture-backed startups, including Sigo Insurance and One Step Software, and is currently the founding engineer at Otis.
Otis
2025-PresentFounding engineer rebuilding veterinary care infrastructure. The pet care market is $150B+, but most owners can't afford basic preventive care. We're building telemedicine at scale: $5 consults, medication to your door, licensed vets available same-day. Capturing market share traditional clinics ignore.
Sigo Insurance
Co-founder, 2019-2025Built and scaled a bilingual auto insurance platform from zero to thousands of policyholders across multiple states. Raised capital, built the entire tech stack, hired and led the engineering team. Proved you could serve Spanish-speaking drivers profitably by using better data instead of discriminatory pricing.
One Step Software
Co-founder, 2017-2019Built behavioral health software for sober living homes, treatment centers, drug courts, and recovery coaches. Created the platform that now serves 2,000+ organizations managing client engagement, outcomes tracking, and operations. Went through Techstars NYC. Still running and growing today.
Full-Stack Fluency
From React frontends to distributed backend systems, from AWS infrastructure to mobile apps. The tech stack is just the tool—the mission defines the architecture.
Zero to Production
I build from the ground up: write the first line of code, architect the system, hire the team, deploy to production, and scale to thousands of users.
Mission-Driven
Technology without purpose is just noise. Every system I build exists to create tangible economic opportunity for real people.
Accelerator-Tested
Techstars and ERA taught me how to move fast, validate quickly, and build products that survive contact with reality.